PRESS RELEASE: The Elephant! Returns: “The Father of Framing” Offers Bold New Strategies Ten years after writing the definitive and bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame the key political issues being debated today: climate change, inequality, immigration, education, personhood, abortion, marriage, healthcare, and more.

The ALL NEW Don’t Think of an Elephant! Know Your Values and Frame the Debate picks up where the original book left off, but delving deeper into:

How framing works;
How to frame an integrated progressive worldview covering all issues;
How framing your values makes facts, policies, and deep truths come alive;
How framing on key political issues—from taxes and spending to healthcare and gay marriage—has evolved over the past decade;
How to counter propaganda and slogans using positive frames;
How to speak to “biconceptuals”—people with elements of both progressive and conservative worldviews; and,
How to think about complex issues like climate and the increasing wealth gap.

This book is the essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more. (preorder your copy today, books ship in early-mid September) Continue reading →