George Lakoff

People use metaphors every time they speak. Some of those metaphors are literary – devices for making thoughts more vivid or entertaining. But most are much more basic than that – they’re “metaphors we live by”, metaphors we use without even realizing we’re using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors and what they can tell us about the human mind.

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