George Lakoff

George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is now Director of the Center for the Neural Mind & Society (cnms.berkeley.edu).

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Tag Archives: Environment

“George Lakoff to green marketers: use the F-word”

September 3, 2013 By George Lakoff in Political Tags: Environment, Framing Leave a comment

New article in The Guardian – “George Lakoff to green marketers: use the F-word”

UC Berkeley researcher and cognitive linguist riffs on “freedom” and other hot-button words for sustainability communicators

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George Lakoff
George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972.

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Books

Women, Fire, and Dangerous Things: What Categories Reveal about the Mind
Women, Fire, and Dangerous Things: What Categories Reveal about the Mind
Where Mathematics Come From
Where Mathematics Come From: How The Embodied Mind Brings Mathematics Into Being
The ALL NEW Don't Think of an Elephant
The ALL NEW Don’t Think of an Elephant!
Thinking Points
Thinking Points: Communicating Our American Values and Vision
Philosophy in the Flesh
Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought
Metaphors We Live By
Metaphors We Live By
Moral Politics
Moral Politics: How Liberals and Conservatives Think
Political Mind
The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics
Whose Freedom?
Whose Freedom? The Battle Over America’s Most Important Idea

George Lakoff

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