George Lakoff

George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. His newest book "The Neural Mind" is now available.

UC Berkeley researcher and cognitive linguist riffs on “freedom” and other hot-button words for sustainability communicators

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Where Mathematics Come From: How The Embodied Mind Brings Mathematics Into Being

Metaphors We Live By

Whose Freedom? The Battle Over America’s Most Important Idea

The ALL NEW Don’t Think of an Elephant!

The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics

Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought

Thinking Points: Communicating Our American Values and Vision

Moral Politics: How Liberals and Conservatives Think

Women, Fire, and Dangerous Things: What Categories Reveal about the Mind

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